How do you achieve an optimal and personalized customer journey?
To acquire new customers and retain existing customers, your organization must respond to their ever-increasing expectations. Discover how you can achieve this.
Secure handling of customer data
Even though customers are expecting a personal approach, they are also increasingly aware of their privacy and the GPDR. There is a lot of focus on how organizations handle the data of their customers and to what extent this is stored safely. Misusing or losing customer data can have major consequences for the continuity and reputation of your organization.
This raises questions such as:
- How do I optimize my (digital) customer processes?
- How do I get permission from my customer to use data and what is the best method to manage that customer data?
- How do I know that my customer really is who he or she pretends to be?
Customer journey without friction?
You wish to realize an optimal and personal customer journey. That is why you want to obtain permission from customers in a user-friendly way to safely store and use data for your services. You also want to be sure that the customer with whom you do (digital) business is actually that person and/or has the necessary authorizations. But how do you achieve this without making it too complex and while still complying with the latest privacy legislation?
If you do nothing
The increased focus on digital security and compliance with privacy legislation lead to additional actions that can slow down and complicate the customer journey. Due to the resulting complexity, the likelihood of customers dropping out during the process increases significantly. If your organization can’t meet high customer expectations, new, but also existing customers will drop out and look for alternatives. This will have a negative effect on your turnover.
The future of customer identity
How do you transform from a brick and mortar marketplace to a digital marketplace? Discover it in the video "The future of Customer Identity" about our customer Royal FloraHolland.
Do you want to boost your agility and resilience?
We would like to help you reach your goal by using the right Digital Identity strategy and suitable Identity & Access Management solutions for your employees, partners, suppliers and customers.