What is Customer Identity and Access Management?
Customer Identity and Access Management (CIAM) refers to solutions that allow your customers to access your (online) services in a safe and user-friendly way.
Would you like to know more about secure and easy access for your employees, partners and suppliers?
Why Customer Identity and Access Management?
Customer Identity and Access Management (CIAM) enables a secure and seamless customer journey.
A customer journey describes the different phases that a customer goes through when purchasing a product or service: from the awareness process to well after the transaction has been completed. The online customer journey is becoming increasingly complex due to the increase in digital channels. The different interactions that a customer experiences during their journey with the brand, product or service are called touch points.
Because each touchpoint forms a critical point where customers decide to go a step further in their journey. It is crucial for organizations to properly understand and organize these touchpoints.
Friction is the main reason why customers drop out of their journey. In this context friction means anything that slows down or makes the customer journey difficult. Consider, for example, the time you wanted to buy something online, but you forgot your password. Did you immediately create a new password or did you quit?
A touchpoint that causes a lot of friction can cause an organization to miss out on many customers and turnover. These weaknesses must be addressed first.
Combursome security and compliance measures cause a lot of friction in the customer journey. Customer Identity and Access Management solves this problem.
By looking at the strategic objectives of an organization, we can determine the added value of CIAM. We do this on the basis of the Digital Identity business drivers.
Digital Identity business drivers
Security & Risk
CIAM offers the following functionalities: